Account Based Marketing (ABM) is taking the marketing world by storm. At its simplest level, ABM Transformation is changing the way companies think about all of the individuals who impact a purchase decision.
ABM’s philosophy is that a prospect is a collective decision maker and not a series of disjointed individuals. Each one impacts the decision in a different way.
G8 Technological has been specializing in helping companies make this transformation for the past five years, enabling them to leverage account based data to enhance engagement and drive revenue.